From Image Management To Image Excellence

A product with customized solutions for Marketing Professionals in North America and the EFPIA Region.

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Competitor Spend Analytics

Yours to See, Dissect and Decide.

Use Market Vision to make instant comparisons, see trend lines, and monitor competitor spend behavior in the Pharmaceutical Competitive Space. This solution has insights on the amount, frequency and forms of funding physicians have received. Learn what—and how– other pharmaceutical manufacturers are investing in. With Market Vision’s analyses, drill-ups and drill-downs, you can get all your answers now.

360 Degree View

Market Planning is about decisive action based on validated insights. Conduct horizontal and vertical data analysis by R&D Spend, Geographical Spend Distribution and Specialty. Establish FMV with data on your side. Identify top Physicians and Teaching Hospitals by spend, specialty, territory and performance. EU/EFPIA clients can also analyze Physician Data by Consent Rates and the results of aggregate data before and after consent.

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Precise And Predictive

With data collected and validated with the most powerful tools in the industry, your Marketing Spend Decisions can proceed with confidence. Trend analyses help with housekeeping, identifying areas and individuals of top performance, and flagging the low-scoring ones. Market Vision also highlights areas which deserve CMOs’ special attention: Underexplored niches and areas rapidly approaching saturation.

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The Trend Beneath Your Spend

Decisions for emerging markets can be confusing and messy. They needn’t be. Market Vision uncovers correlation and other variable-relationships that predict stakeholder behavior, and make marketing spend decisions less risky. Get to the bottom of underlying spend trends. With Market Vision, you get First Mover Advantage every time.

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Secure Decision
Making

Make quantifiably sound spend decisions with data on HCPs, HCOs and the industry, right at your fingertips.

Benchmark
Better

Effective, more realistic goal-setting with precise insights on competitors and the industry in general.

Thorough, Accurate & Cost Effective

The best decision-making tool: Comprehensive data, presented in simple, user-friendly and interactive dashboards.

Internal
Analysis

Trend analyses help with more than spend decisions. They identify areas and individuals of top performance, and flag the low-scoring ones

Industry
Analysis

Market Planning of the future means taking decisive action based on validated insights. These insights will help you grow in your competitive space.

HCO/HCP
Analysis:

Identify the top Physicians and Teaching Hospitals by spend, specialty, territory, consent and performance. Justify each investment.

OUR SOLUTIONS CAN SIMPLIFY YOUR COMPLIANCE EFFORTS.