Mohammad Ovais A Keynote Speaker At The 5th Annual Compliance & Transparency Conference

Pharmaceutical companies due to the critical nature of their business are always in need of up to date information, which can be applied immediately. The world we live in has become increasingly complex, with high proliferation of competition, complicated regulations and commercial considerations.

Therefore, the need for quality information in a timely, executable and quickly implementable manner is very important to stay ahead of competition and to fuel business growth. Incomplete data or lack of proper information can lead to an inaccurate representation of business performance and market trends causing miscalculated sales and marketing decisions and resulting in losses to the organization.

 

Context

A large US based global pharmaceutical and healthcare company, with 90,000 employees and operations in over 130 countries, turned to qordata with a simple problem statement. The pharmaceutical company needed a single, accurate source for product listings across its global affiliates. The company intended to cross sell products between affiliates and also enable them to provide this mastered data to downstream business intelligence and data warehouse systems.

 

Background

Pharmaceutical companies due to the critical nature of their business are always in need of up to date information, which can be applied immediately. The world we live in has become increasingly complex, with high proliferation of competition, complicated regulations and commercial considerations.

Therefore, the need for quality information in a timely, executable and quickly implementable manner is very important to stay ahead of competition and to fuel business growth. Incomplete data or lack of proper information can lead to an inaccurate representation of business performance and market trends causing miscalculated sales and marketing decisions and resulting in losses to the organization.

To prevent such events from occurring, pharmaceutical companies need data solutions that can evolve with the industry. Marketing and sales departments face a variety of challenges, including,

Competing effectively in the marketplace
Gaining business insights and data from multiple sources
Employing decision analytics from the available data
Achieving sales force optimization and effectiveness
Accessing accurate and timely information
Increasing pricing and cost pressures
Increasing regulatory complexity

To compete effectively, those in marketing and sales need timely and accurate information to inform their decisions.

The problem is not access to data; but the ability to gain most out of the data at hand.

As most pharmaceutical companies already have access to a large amount of internal and third party data. Their main issue arises at the unavailability of proper technology to effectively analyze data in a timely manner and to make better decisions.

Key technology issues that arise include;

Absence of full data integration
Slow data loading that results in missed insights based on key details leading to missed opportunities
Outdated technology and processes that require significant end-user effort
Bad and redundant data

Pre-defined data management workflows, a departmental data repository, data loaders for data within and outside of the organization, and timely implementation are just a few key elements Sales and marketing teams need in analytics to make good business decisions. qordata can design and implement solutions that meet these needs.

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Problem

The company’s current processes and systems prevented it from fully leveraging available data. Multiple names and references related to the same product caused confusion, and extensive human effort was required to extract data and value from current systems. Both of these issues made if it nearly impossible to obtain insight into, and draw meaningful conclusions from, product performance and sales across the company.

Solution

After a thorough analysis, qordata provided the following solution:

Informatica for the backend ETL,
Oracle as the database technology hosting Kalido and,
Kalido DIW to help the company use Kalido MDM to its full potential.

Using Kalido MDM, the company could now ensure unified and consistent data for its business intelligence systems, as well as better monitoring and high computational analytics.

Business Highlights

qordata’s technical consultants helped plan and implement a multi-phase master data management solution. The qordata team:

Architected and created a comprehensive business model to allow the customer to seamlessly manage data feeds from multiple data sources.

Maintain an on-site and off-shore collaborative development model to ensure extended coverage and a shorter implementation timeframe for new initiatives and go-lives.

Utilize a setup process that ensures unified and consistent data for the client’s business intelligence systems, monitoring and high computational analytics.

Integrated about 25 affiliates over the year from across 4 continents with data security measures in place to ensure confidentiality constraints, a critical requirement for sensitive transactional data. Around 15 affiliates are lined up to go- live over the next 6 months.

Technology Highlights

The qordata team is engaged and driving new affiliate integrations with a centralized master data management repository and data warehouse, a process involving ETL based on Informatica, a Kalido implementation based on Oracle as the underlying database technology and database objects for feeding BI on Qlikview.

qordata architected a solution that allowed the customer to create a master data repository based on the data being received from a SAP source system from various locations.

qordata utilized the powerful Informatica and Kalido MDM 9 to create an extensible and scalable model.

Technology Stack

Kalido MDM 9
Oracle 11g
Informatica
QlikView

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